Friday, April 26, 2013

60 Day Action Plan Day 11: Marketer Mindset

Marketer Mindset





In the previous lessons I have been teaching about the importance of video marketing and blogging and how to monetize those tools.  Now, we need to talk about the marketer inside of you. 
You need to think like a marketer. Without the right mindset, your online business will become a dead end road and you will never see success. 
It is your own mental ability that is responsible for your success.
So you need to put your mind in the right place. 
If your failing in your business, this is the "missing piece", which is getting the right mindset.


Marketer Mindset 

This lesson, for some will turn on a light bulb, and others will realize that marketing isn't for them. Most people do the work that it takes, they read, study and follow the training available to them and they still aren't generating sales.
The general public wants to make money as an online marketer, but they don't actually want to be a marketer. 
Having a marketer mindset is the foundation of your business.  If you don't think like a marketer and think successful then it is like building a house without a foundation.

Marketer - an individual that promotes a service or item for sales.

The problem is most people don't want to consider themselves to be a sales person. But being an internet marketer sounds pretty good.
Face it, when you are marketing a product or a program, you are marketing it for commissions from the sales of it.
Some people are just gifted with the ability to sell, they naturally have a marketer mindset. While others have to place themselves there and that happens over time.

When I am reading or listening to training and gaining knowledge about marketing it's like there is a filter in my brain that all that information travels through.
That filter allows me to see how I can apply that knowledge that only causes confusion and frustration for those without that filter.


Market Mindset

 So, basically I cannot teach you how to have a marketer mindset today.  I can teach you how to think like a marketer STARTING today and you can start to build that technique over time.
Remember, if you don't have a marketer mindset then you aren't a marketer....so you aren't going to make sales or get signups.

To help you to START creating a marketer mindset I have some assignments listed below.



Action Assignments:
=====================
1) Read some books:
How to Win Friends and Influence People by Dale Carnegie (Not a marketing book, but everyone should read it)
Secrets of Closing the Sale by Zig Ziglar
How to Master the Art of Selling by Tom Hopkins
Selling for Dummies by Tom Hopkins
How to Sell Anything to Anybody by Joe Girard
The Irresistible Offer by Mark Joyner
2) Starting right now, as you go through the process of educating yourself. Start looking at the world through a marketing lens.
3) Find some sales funnels online and see how people set those up, what do they say or do that makes you want to buy their product. Take notes, and apply those into your business.




 Nikki